The show was broadcast at the same time as the “Golden Globes Pre-Show,” which was also held by NBC (0.7, 3.71). The final numbers are in for the 78th annual Golden Globes, and they are limbo low. In contrast to the Emmy Awards last fall, which harnessed the unsettled nature of the moment to do some truly novel things with the awards-show form, this year’s Globes seemed to attempt to force a show that rejected continuity into an uneasy familiarity. In the face of the most concrete evidence to date of precisely why the Golden Globes should not have such a hold on our attention, the ceremony put on a lazy, clueless ceremony that likely convinced many viewers to change the channel. Tina Fey and Amy Poehler co-hosted, but on separate coasts: Poehler in the show's traditional home of the Beverly Hilton and Fey in New York's Rainbow Room. Left to its own devices and without collisions between superstars in person to bail them out, the Globes made every choice 180 degrees from the one that might have made sense. Ratings for the 78th Golden Globe Awards paint a bleak picture for NBC. NBC anticipated a ratings bloodbath, the only question was how much. Golden Globes viewership took a huge pandemic hit after its one-of-a-kind virtual ceremony on Sunday night. RELATED STORIES. Hampered by Zoom glitches, obscure nominees, and a total absence of both the fashion red carpet and Ricky Gervais, the 78th annual Golden Globes appears headed for a ratings fiasco, with early viewership figures reportedly plummeting by more than half from last year’s show. Read about the Golden Globe ratings. But the Golden Globes' ratings suddenly recovered at the last minute as comedian Ricky Gervais… The network’s broadcast of … Similarly, did awkward cutaways back to the hosts or onstage presenters not just lend a sense that all parties were enduring the show until it could be over? NEW YORK (AP) — The pandemic-era Golden Globes sunk to 6.9 million viewers, down a whopping 64% from 2020 and only barely beating the year when a writer's strike forced NBC to show a news conference announcing the winners. The Golden Globes honored “Nomadland” as best dramatic film, which has earned just over $1 million at the box office as movie theaters in many major cities remain closed. The Golden Globes Gets Horrible TV Ratings (Photo by Dimitrios Kambouris/Getty Images for Hollywood Foreign Press Association) David Hookstead Sports And Entertainment Editor. The ceremony fell by 62 percent in total viewers and nearly 68 percent in the 18-49 demographic from the 2020 Golden Globes, which drew 18.33 million viewers and a 4.7 in the 18-49 demo. of self-dealing, ethical lapses" provided a detailed and disconcerting look at … Ratings for the Golden Globes reportedly hit an all-time low on Sunday, dropping by about 60% compared to last year’s telecast. The fact that the ceremony itself stands for nothing was why, for instance, the talent attending the show three years ago managed to hijack the proceedings and turn the evening into a provocation, a from-the-ground-up all-black-gowns protest on behalf of #MeToo and Time’s Up. As far as actual Globes shows, with presenters, ballrooms and all (which the 2021 show had even with Covid-19 safety protocols), the ratings low … Part of that was at the production level: For instance, even though co-hosts Tina Fey and Amy Poehler were on opposite coasts, they were presented in an eerie and uncanny split-screen in an attempt to create the effect of artificial togetherness. But what viewers who walked away after three hours feeling as if they just got out of a contentious work meeting with some very unpleasant coworkers may think to themselves is: Maybe it doesn’t need to. The writer's strike curtailed the Globes in 2008 and only 6 million people watched the news conference. It’s also why, in happier times, the show gets defined by its audience in a less thorny manner, with the interactions and alchemical reactions between people sharing a hotel ballroom meaning more than who literally wins or loses. Did every losing nominee really need to be in frame, living through their loss in GIFfable, humiliating tedium? Per Nielsen, an average audience of 6.9 million watched Tina Fey and Amy Poehler host the bicoastal Golden Globes on NBC, barely one-third the size of 2020’s viewership (18.3 million… The 78th Golden Globes, held Feb. 28, attracted 6.9 million viewers, a … Both of these strands have always been understood by some portion of the viewership as part of the complicated and unsavory mix of how promotion works in Hollywood: There are as many examples of unworthy but aggressively-pushed projects to have been met with Globes success as there have been worthy projects about the Black experience to have been blanked. Elsewhere, baffling production choices like keeping all nominees in major categories onscreen to clap and smile mutely as one gave an acceptance speech, and strange snafus like the deafening background noises drowning out winners like Catherine O’Hara, kept the story on the show rather than its substance. Read Next: Demi Lovato to Host Unscripted UFO Investigation Series at Peacock, ‘Ziwe’ Is a Fully-Formed Bit of Comic Brilliance: TV Review, ‘Hacks’ Is a Thrilling Turn for Jean Smart: TV Review, Why Elon Musk Is Wrong for ‘Saturday Night Live’ (Column), NBC Will Not Air Golden Globes in 2022 Due to Ongoing HFPA Controversy, Tom Cruise Returns Golden Globe Awards in Protest of HFPA, ‘Prodigal Son’ Canceled After Two Seasons at Fox, ‘Ms. This year's awards show was only watched by a reported 6.9 million viewers, the worst draw since the mid-1990s. This show had little to say for itself, so better, perhaps, to let loud noises blare. Font Size: The TV ratings were absolutely brutal for the Golden Globes. The Oscars hit a … The Golden Globes are facing down a scandal that has felt, in moments over the past week, practically existential, with Los Angeles Times reporting indicating both a … The time zone-adjusted ratings show the Globes made up some ground from the preliminary numbers, which were off 6 percent in viewers (14.76 million) and … Marvel’ Series Completes Production in Thailand Despite COVID Resurgence (EXCLUSIVE), ‘Shadow and Bone’ Is a Major Hit for Netflix, but It Almost Didn’t Happen, Tawny Kitaen, ’80s Music Video Vixen and 'Bachelor Party' Star, Dies at 59, ‘Venom 2’ Trailer: Watch Woody Harrelson’s Carnage Battle Tom Hardy, NBC Will Not Air Golden Globes in 2022 Over HFPA Controversy, ‘Ziwe’ Review: Showtime Series Is Fully-Formed Comedic Brilliance, Rudy Giuliani Documentary in the Works From Rolling Stone, MRC, Elton John, David Furnish to Be Honored at AIDS Walk: Live at Home, These New Aspen Luxury Rental Homes Come With Private Horse Stables—and a Wrangler, Retired NFLers’ Suit Dismissed as CBA Revote Ruled Out, The Best-Selling Pool Toy Brand Splashing Its Way Into Swimming Pools This Summer, Demi Lovato to Prove the Existence of Aliens in Unscripted Peacock Series. The Screen Actors Guild Awards and Critics Choice Awards are already televised and draw major stars, though none has been able to reach the traditional ratings success of the Golden Globes. The Academy Awards in 2020 reached a record low 23.6 million viewers, and that was also pre-lockdown. © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. "Ted Lasso" star Jason Sudeikis wore a sweatshirt for his acceptance speech. It … NBC cancels Golden Globes for 2022: HFPA must first address its problems Already dealing with sagging ratings before the current tumult, the Globes are an endangered species right now. While we wait for the Golden Globes ratings, here’s how they’ve trended: Last year’s awards ceremony drew 18.3 million viewers and a 4.7 rating among adults 19-49 according to Nielsen. David Ng. Perhaps, then, the timing of the revelations around the Hollywood Foreign Press Association came at the perfect time. The Golden Globe Awards were accolades bestowed by the 87 members of the Hollywood Foreign Press Association beginning in January 1944, recognizing excellence in film, both American and international, and American television.. (There are serious logistical barriers in the way of a Zoom awards show; serious production teams, as at the Emmys, are capable of solving them.) Fey and Poehler have, in the past, had great nights at the Golden Globes, and this was not one. According to Nielsen’s early numbers (per TVLine), ratings for the 2021 Golden Globes fell to new lows, with just 5.4 million viewers tuning in to … (Last year’s awards aired in their usual early January slot … More: Kaley Cuoco celebrates Golden Globes loss with pizza, champagne on her kitchen floor. The implicit rebuttal to all this, in past years when this was vaguely known without having been put as concretely into print, had been that the Globes were allowed to be ugly behind the scenes because they were fun onstage. NEW YORK (AP) — The pandemic-era Golden Globes sunk to 6.9 million viewers, down a whopping 64% from 2020 and only barely beating the year when a … Who could blame them? Since film buffs had to navigate a soup of streaming services to keep up with what was going on, there was no runaway success to entice viewers. More: Jason Sudeikis' hoodie, Jodie Foster's pajamas and more ready-for-bed looks at the Golden Globes, Kaley Cuoco celebrates Golden Globes loss with pizza, champagne on her kitchen floor, Jason Sudeikis' hoodie, Jodie Foster's pajamas and more ready-for-bed looks at the Golden Globes, Your California Privacy Rights/Privacy Policy. The network has shown the Golden Globes since 1996, paying about $60m a year for rights. 1 Mar 2021 11,521. It’s not that anyone who’d read the coverage this week could disagree, but this is a review of the broadcast and not the concept of the Golden Globes. (And how much more is the awards-giving industry going to force Glenn Close to take?) It was an evening defined by sourness and a sense of obligation on all sides: A thing that was being done because everyone knew it was what was done every year, even as the news insisted on the show’s irrelevance and the production seemed to resist being put on. Otherwise, this year's show had by far the smallest audience since NBC began telecasting the awards in 1996. Read about the Golden Globe ratings. March 01, 2021 3:00 PM ET. The only possible explanation is that, seeking the sense of chaos lent by serendipitous meetings of stars in the Beverly Hilton ballroom, the show sought to wring as much possible awkwardness as it could from putting all the nominees in a category onscreen and having the hosts tap out. The Oscars will be held on April 25, giving organizers hope that with more people vaccinated against COVID, it might have more in-person elements. 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